Simple, transparent pricing
Start free. Upgrade to Pro when you're ready to scale.
Free
Everything you need to get started.
- Unlimited forms & submissions
- All question types, logic & recall
- Themes, embeds & analytics
- File uploads up to 10 MB
- 100 AI prompts / month
- Small Nicelyformed badge on forms
Pro
For makers and teams who ship.
- Everything in Free
- 1,000 AI prompts / month
- No badge on your forms
- File uploads up to 100 MB
Start free, stay free
Almost everything is on the Free plan, with no form or submission limits.
AI form generation
FreeDescribe the form in a sentence and a complete, sensible form appears in seconds, ready to publish or edit.
Edit with AI
FreeAsk for changes in plain language, like "make the email required" or "add a budget question", and watch them land in the builder.
Ask about your form
FreeThe AI also answers questions, like why a question is not showing, without touching the form.
Version history
FreeEvery AI change is a snapshot. Restore any earlier version with one click, so experimenting costs nothing.
Branch and skip logic
FreeShow or hide questions, require them conditionally, or jump past pages that do not apply.
Answer piping
FreeType @ to reuse an earlier answer in later questions and the thank-you screen: "Nice to meet you, Ada". Updates live as they type.
Insights chat
FreeAsk questions about your submissions, like "why the drop-off at question 3?", and get answers grounded in your data.
Drop-off funnel
FreeSee exactly where people stop, question by question, and fix the leak.
NPS scoring
FreeA 0 to 10 scale shows the real NPS score with the promoter, passive, and detractor split. No spreadsheet math.
Partial capture
FreeAnswers from completed pages are saved even if someone abandons on page three. A half-finished lead is still a lead.
Matrix
FreeA grid question: rate several items against one shared set of columns. One question does the work of five.
Ranking
FreeRespondents drag options into preference order, so you capture the full preference curve, not just first place.
File upload
FreeCollect attachments, with your choice of allowed file types, a size cap, and single or multiple files.
Pre-filled links
FreeOne form, many links. Add answers to the URL and every submission arrives tagged with where it came from.
Hidden fields
FreeQuestions that never appear on the form: the link supplies the value and it lands in the submission like any other answer.
Templates gallery
FreeStart from a ready-made template, previewed full-page in its real colors and fonts, and make it yours in one click.
Custom colors
FreeSet the background, text, button, and accent colors to match your brand.
50 curated fonts
FreeSans serif, serif, display, handwriting, and monospace, picked to look good on forms.
Embed anywhere
FreeA copy-paste snippet drops the form into any website.
Close on a date
FreeSet a deadline and the form closes itself, enforced on our servers.
Email notifications
FreeNew submissions land in your inbox, answers included, at one address or several.
Respondent confirmation email
FreeSend each respondent a thank-you email in your words, personalised with their own answers.
Spam protection
FreeAn invisible honeypot plus rate limits keep junk out of your submissions.
CSV export
FreeDownload everything in one click, with matrix grids split into tidy columns.
Encrypted at rest
FreeSubmissions are encrypted by the application with AES-256 before they touch the database, on top of disk encryption.
Uploads up to 100 MB
ProPhone videos, design files, and document bundles, collected without asking anyone to compress.
Remove the Nicelyformed badge
ProFree forms carry a small "Made with Nicelyformed" note. Pro forms are all yours.
Pricing questions
What people ask before upgrading. Anything else, write us any time.
What do I actually get for free?
Unlimited forms, unlimited submissions, and every builder feature: all question types, logic, piping, themes, embeds, analytics, and 100 AI prompts a month. Free forms carry a small Nicelyformed badge, and that is the whole difference.
Do I need a card to start?
No. Sign up, build, and publish on Free without entering a card, for as long as you like. Upgrade only if you want the badge gone, bigger uploads, or more AI prompts.
Is there a limit on submissions?
No, on either plan. Forms, submissions, and respondents are never counted, so a form that takes off costs you nothing extra. The only metered thing is AI prompts.
What does Pro add?
Three things: no badge on your forms, file uploads up to 100 MB instead of 10 MB, and 1,000 AI prompts a month instead of 100. Everything else is already in Free.
What counts as an AI prompt?
One form generation, one edit request or question in the builder chat, or one question to insights. The automatic insight card on your submissions never counts. Prompts reset every month, with a daily burst cap of 30 on Free and 200 on Pro, and if the AI provider fails mid-request the prompt is given back.
What happens when I run out of prompts?
Nothing you built is affected. Your forms keep collecting submissions and you can keep editing by hand; only the AI features pause until the month resets or you upgrade.
Is the annual plan cheaper?
Yes. Pro is $19.99 a month or $199 a year, which works out to two months free, billed once annually.
How does this compare with Tally, Typeform, or Jotform?
Pro is $19.99 a month. Removing the badge costs $29 a month on Tally, $79 on Typeform, and $39 on Jotform, all billed monthly, and Typeform and Jotform cap submissions on every tier. Our comparison pages show the full tables, with prices as of September 2026. See the comparisons
Can I cancel anytime?
Yes, from your account settings, in Stripe’s billing portal. Cancellation takes effect at the end of the current billing period and you keep Pro until then. You can also switch between monthly and yearly there.
What happens to my forms if I downgrade?
They keep working and keep collecting submissions. The Nicelyformed badge returns on published forms, new uploads fall back to the 10 MB cap, and your AI allowance goes back to 100 prompts a month.
What if my card payment fails?
You keep Pro while Stripe retries the card over the following days. Access only ends if the retries fail and the subscription is cancelled.