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The Google Forms alternative with AI built in

Google Forms is free and dependable, and every form it makes looks like a Google Form: the same header, the same single column, the same purple default. For anything customer-facing, that look costs you credibility.

Nicelyformed is free the same way, unlimited forms and unlimited submissions, but the form carries your brand, the builder is AI-first, and the results view actually tells you where people give up.

Nicelyformed vs Google Forms at a glance

FeatureNicelyformedGoogle Forms
Unlimited forms and submissions
Free
Free
AI form generation and editing
100 free prompts a month
Not built in
Your branding, fonts, and themes
Themes, 50 fonts, logo, cover
Header color and a few fonts
Conditional logic
Show, hide, require, jump, end early
Section jumps only
Answer piping
Free
Not available
Partial submissions captured
Free
Not available
Ranking and NPS questions
Free, with NPS scoring
Not available
File uploads from anyone
No account needed
Respondents must sign in to Google
Drop-off analytics and AI insights
Free
Not available

Google Forms pricing and plan details are as published in August 2026 and may change; check their site for current plans.

Why choose Nicelyformed over Google Forms?

Forms that look like you, not like Google

Google Forms offers a header image, a palette of theme colors, and a handful of fonts. Nicelyformed forms take a full theme: background, text, button, and accent colors, a curated set of 50 fonts, your logo, and a cover image. Free forms carry a small Nicelyformed badge; Pro removes it.

Describe the form, skip the building

Type "customer feedback survey for a cafe with an NPS question" and the form exists, with sensible question types and order. Ask for changes in plain language and watch them apply. Google Forms gives you a blank page and a toolbar.

Answers you can act on

Google Forms shows you response charts. Nicelyformed shows completion rate, average duration, and a drop-off funnel that points at the exact question where people quit, plus an AI insight card that summarizes what the numbers say and a chat for follow-up questions.

Partial submissions are captured too: the email from page one survives an abandon on page three. In Google Forms an abandoned form is simply gone.

Start free, stay free

Free

$0 forever

  • Unlimited forms & submissions
  • Logic, recall, themes, analytics
  • Close by date or cap, redirect, email alerts
  • 100 AI prompts a month
  • Small Nicelyformed badge
Start free

Pro

$19.99/month

  • Everything in Free
  • No badge on your forms
  • File uploads up to 100 MB
  • 1,000 AI prompts a month
See pricing

Frequently asked questions

Is Nicelyformed free like Google Forms?

Yes. Unlimited forms and unlimited submissions on the free plan, forever, with logic, piping, themes, and analytics included. The free plan also includes 100 AI prompts a month for generating and editing forms.

Can respondents upload files without a Google account?

Yes. File upload questions work for anyone with the link, no account of any kind. Google Forms requires respondents to sign in to Google before they can upload a file.

Can I move my forms over from Google Forms?

There is no automatic Google Forms import yet. The fastest path is to paste your questions into the AI chat and ask it to rebuild the form. It usually takes under a minute, and you can keep refining in plain language from there.

Is Nicelyformed really free?

Yes. The free plan includes unlimited forms, unlimited submissions, and every builder feature: logic, answer piping, themes, analytics, and 100 AI prompts a month. Free forms carry a small Nicelyformed badge, and that is the whole catch.

Do respondents need an account?

No. Anyone with your link can answer on any device, no sign-in required.

What does Pro cost and what does it add?

Pro is $19.99 a month or $199 a year. It removes the badge from your forms, raises file uploads to 100 MB, and includes 1,000 AI prompts a month. Every building feature is already free.

Looking at other tools? See all comparisons.

Describe your form