Features
Everything Nicelyformed can do
The full list, from AI generation to analytics. Unlimited forms and submissions on every plan, and almost every feature is free; the few Pro extras are marked in red.
Unlimited, from the start
Unlimited forms
FreeCreate as many forms as you need. There is no form count to watch on any plan.
Unlimited submissions
FreeCollect as many submissions as your forms can attract, free forever.
Create, edit, and understand with AI
AI form generation
FreeDescribe the form in a sentence and a complete, sensible form appears in seconds, ready to publish or edit.
Edit with AI
FreeAsk for changes in plain language, like "make the email required" or "add a budget question", and watch them land in the builder.
Ask about your form
FreeThe AI also answers questions, like why a question is not showing, without touching the form.
Version history
FreeEvery AI change is a snapshot. Restore any earlier version with one click, so experimenting costs nothing.
Stop generation anytime
FreeOne click cancels an AI request mid-flight; nothing changes and your prompt returns to the box.
100 AI prompts a month
FreeOne prompt is one form generation, one edit request, or one insights question. Resets every month.
1,000 AI prompts a month
ProTen times the monthly AI allowance, for heavy builders and busy teams.
Every question type
Fifteen ways to ask. All free, all with required, descriptions, and defaults.
Short answer
FreeA single line of text for names, titles, and short replies.
Long answer
FreeA multi-line paragraph field for detailed answers.
Collects an email address, validated before the form submits.
Phone
FreeA phone number, optionally with a country dial code picker so international answers arrive dialable.
Number
FreeA numeric answer with optional minimum and maximum bounds.
Date
FreeA date picked from a calendar.
Time
FreeA time of day picked from a scrolling time picker.
Dropdown
FreeOne choice from a compact dropdown list.
Single choice
FreeExactly one option from visible choices.
Multiple choice
FreeAny number of options, ticked as checkboxes.
Rating
FreeA star rating, one to five by default, with an adjustable range.
Linear scale and NPS
FreeA numbered button scale with labeled ends. A 0 to 10 scale is scored the NPS way automatically in results.
Ranking
FreeRespondents drag options into preference order, so you capture the full preference curve, not just first place.
Matrix
FreeA grid question: rate several items against one shared set of columns. One question does the work of five.
File upload
FreeCollect attachments, with your choice of allowed file types, a size cap, and single or multiple files.
Content and layout
Forms read like documents, with proper writing blocks between the questions.
Headings
FreeThree heading sizes to structure long forms into sections.
Paragraph text
FreeFree text between questions for instructions and context.
Bulleted lists
FreeReal bullet points for rules, steps, and "what you will need" lists.
Quotes
FreeA pulled-out line with a bar at its left, for testimonials or policy lines.
Images
FreeUpload a picture, drag one in, or paste a URL. Shown at full form width.
Dividers
FreeA horizontal rule to separate sections.
Page breaks
FreeSplit a long form into pages with Next and Back buttons and a page counter.
Bold, italic, and links
FreeFormat any question, description, or paragraph with a selection toolbar or ⌘B, ⌘I, and ⌘K.
Logic and personalization
Branch and skip logic
FreeShow or hide questions, require them conditionally, or jump past pages that do not apply.
End the form early
FreeScreen people out with a polite custom message. Nothing is stored for screened-out visitors.
Combined conditions
FreeChain rules with all or any, across seven operators from "equals" to "is empty".
Answer piping
FreeType @ to reuse an earlier answer in later questions and the thank-you screen: "Nice to meet you, Ada". Updates live as they type.
Pre-filled links
FreeOne form, many links. Add answers to the URL and every submission arrives tagged with where it came from.
Hidden fields
FreeQuestions that never appear on the form: the link supplies the value and it lands in the submission like any other answer.
Default answers
FreeAny question can open pre-filled, turning it into confirm-or-correct instead of type-from-scratch.
A builder that feels like a document
Document-style editing
FreeEnter, Backspace, and the arrow keys behave like Notion or Google Docs. Writing a form feels like writing.
Slash commands
FreeType / anywhere and pick a block, with fuzzy matching that understands "nps", "likert", and "cv".
Keyboard shortcuts
FreeMove, duplicate, and delete blocks from the keyboard, with full undo and redo behind ⌘Z.
Drag to reorder
FreeGrab any block and drop it where it belongs.
Autosave
FreeChanges save as you work, with a guard so nothing is lost on close.
Preview
FreeSee the real respondent experience, pages and all, before you publish.
Shareable builder links
FreeEvery view, filter, and open submission has its own URL. "Look at this response" becomes a link you send.
Search your forms
FreePress ⌘K to jump to any form, start a new one, or open templates.
Design and branding
Theme presets
FreeEight ready-made themes from Paper to Midnight, applied across the whole published form.
Custom colors
FreeSet the background, text, button, and accent colors to match your brand.
50 curated fonts
FreeSans serif, serif, display, handwriting, and monospace, picked to look good on forms.
Cover images
FreeA full-bleed cover with drag-to-reposition framing.
Your logo
FreeUpload a logo to sit above the form title.
Custom button label
FreeThe submit button says what you want it to say.
Remove the Nicelyformed badge
ProFree forms carry a small "Made with Nicelyformed" note. Pro forms are all yours.
Sharing and publishing
Clean share links
FreePublish to a simple URL that works on any device. Respondents never need an account.
Embed anywhere
FreeA copy-paste snippet drops the form into any website.
Pre-fill link builder
FreeBuild links with answers baked in from the Share dialog, hidden fields listed first.
Templates gallery
FreeStart from a ready-made template, previewed full-page in its real colors and fonts, and make it yours in one click.
Duplicate forms
FreeCopy a form and its settings to start the next one faster.
Close and reopen anytime
FreePause a form by hand and bring it back when you are ready.
Form settings
Close on a date
FreeSet a deadline and the form closes itself, enforced on our servers.
Submission caps
FreeClose automatically after a set number of completed submissions.
Custom closed message
FreeLatecomers see your words, like "Registrations are full, join the waitlist", not a dead end.
Thank-you screen
FreeA customizable closing screen that can greet people by their own answers.
Redirect after submit
FreeSend respondents to any URL when they finish.
Email notifications
FreeNew submissions land in your inbox, answers included, at one address or several.
One response per person
FreeLimit the form to a single submission per device, best effort.
Respondent experience
Answers survive refresh
FreeDrafts live in the respondent’s own browser and come back after a refresh or an accidental close. Cleared on submit, never stored on our servers.
Partial capture
FreeAnswers from completed pages are saved even if someone abandons on page three. A half-finished lead is still a lead.
Per-page validation
FreeOnly the current page is checked on Next, so errors appear where people are.
Inline validation
FreePlain messages like "Enter a valid email address", next to the field.
Accessible by default
FreeLabelled fields and keyboard-operable controls throughout, ratings and grids included.
Spam protection
FreeAn invisible honeypot plus rate limits keep junk out of your submissions.
Submissions and analytics
Submissions table
FreeEvery submission as a row. Open one in place and step through them with previous and next.
CSV export
FreeDownload everything in one click, with matrix grids split into tidy columns.
Summary stats
FreeViews, submissions, completion rate, unique visitors, and average duration, each with a sparkline and week-over-week change.
Per-question charts
FreeChoice distributions, numeric summaries, rankings sorted by average rank, and matrix count tables.
NPS scoring
FreeA 0 to 10 scale shows the real NPS score with the promoter, passive, and detractor split. No spreadsheet math.
Drop-off funnel
FreeSee exactly where people stop, question by question, and fix the leak.
Time-range filters
FreeFrom today to all time, the whole submissions view follows one filter.
AI insight card
FreeA short written narrative of what your numbers say, refreshed automatically as submissions arrive. Never counts against your prompts.
Insights chat
FreeAsk questions about your submissions, like "why the drop-off at question 3?", and get answers grounded in your data.
New-submission indicators
FreeA dot on any form with activity since you last looked.
Files and uploads
Uploads up to 10 MB
FreeFiles go straight from the browser to cloud storage, for respondent uploads, covers, logos, and images.
Uploads up to 100 MB
ProPhone videos, design files, and document bundles, collected without asking anyone to compress.
File type controls
FreeRestrict a question to images, documents, spreadsheets, video, audio, or archives, and set your own cap.
Security, account, and support
Encrypted at rest
FreeSubmissions are encrypted by the application with AES-256 before they touch the database, on top of disk encryption.
Sign in your way
FreeEmail and password or Google, with confirmation and reset flows that just work.
Pick up where you left off
FreeSign-in, sign-up, and upgrades all return you to the exact form or page you started from.
Self-serve billing
ProUpgrade, cancel, switch monthly and yearly, update your card, and download invoices, all without a support ticket.
In-app help
FreeSend feedback or a question from inside the product; replies come to your email.
Wondering how this compares to other tools? See the comparisons.